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16. July 2010
Bosch is set to continue its internationalization strategy
The high level of orders received in 2008 was followed by a very limited decrease in order levels, so that Bosch Packaging Technology's business development in the following year remained relatively stable. In 2009 the company generated sales of around 675 mio. Euro. This achievement was around 4 % below the previous year's figure. Including Paal Verpackungsmaschinen GmbH, acquired in 2008, sales in 2009 reached 703 mio. euro.
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Location Hangzhou.
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"Despite the economic downturn we have been able to stand our ground in the global marketplace", said Friedbert Klefenz, President of Bosch Packaging Technology. "As expected, the difficult economic conditions impacted on our sales development in 2009. During the first few months of the year, this concerned primarily the Food and Confectionery sectors. In the second half of the year, however, an upward trend emerged. Moreover, Pharma and Services were largely unaffected by the crisis. For these divisions, order levels remained high". For Klefenz, the crucial factor was the company's ability to prepare for the economic downturn.
Klefenz stressed that the policy of internationalization has proved itself, especially in the current climate. "Bosch is a global company with strong local roots. This international positioning strengthens our profitability". In 2009, 86 % of Bosch Packaging Technology's sales were realized outside of Germany. The strongest markets were Europe, including Eastern Europe (50 %), North America (23 %) and Asia. Here, the company generated 20 % of total sales in the last year, with a clear tendency towards further growth. Klefenz sees good prospects for future business development. "For 2010, we are expecting further growth in our core areas of Pharma, Food and Confectionery, mainly by expanding our global presence and thereby widening our customer base".
China is Bosch's most important growth market
The packaging machine and process company is profiting from the dynamic developments in the emerging markets. The company aims at expanding its market position in its core areas. At Bosch's Chinese location of Hangzhou, the company doubled its production capacity and extended the production area to 9000 m². From Hangzhou, Bosch primarily serves the demand for cost-effective but high-quality products which are developed and manufactured locally. There is also a rising demand for complex, high-performance installations which are produced with the support of Bosch's European plants.
Klefenz comments: "In 2009, the Asian region showed the strongest company-wide growth in order intake. The Pharma division played an important role in this development. Around half of all orders received by us in 2009 were for our Pharma products. The Chinese pharmaceutical industry in particular is expanding and placing major orders. In the Food and Confectionery sectors, accounting for 35 and 14 % respectively of last year's order intake, the Asian market is also growing ever-more important. The supply of automation technology solutions to the emerging markets is showing a steady increase. Bosch is also hugely successful with complete lines made in China".
ProPak China 2010
In the International Hall at ProPak China 2010, Bosch is showing process and packaging competence for the Chinese market. For the first time in China, Bosch is presenting Type SVI vertical pillow-pack machines. The SVI series is designed to package a range of food and non-food products, such as milk powder, bakery, confectionery, tea, coffee or pasta. It is also suitable for packaging chemical products such as washing powder. New for the Chinese Market, and in combination with an SVI machine, Bosch is also presenting the FVS 3201 auger filler. It is capable of precision-filling bulk goods of varying consistencies. This auger filler is predominantly used in the food industry. The overall concept of the FVS 3201 is designed for optimal food safety and complies with the latest Chinese food legislation. Optimal outlet closure ensures weight accuracy and avoids contamination in the sealing area. Due to its high precision, the FVS 3201 auger filler is also used for filling chemical and pharmaceutical products.
About Bosch Packaging Technology
Bosch Packaging Technology is based in Waiblingen and is the leading provider of holistic solutions in packaging and process technology. In 16 countries worldwide, the company develops, produces and distributes modules and systems for the pharmaceutical, confectionery, and cosmetics industries, as well as other food and non-food industries. In 2009, 4,300 associates achieved a turnover of approximately 675 mio. Euro.
