News: Marketing

19. April 2017 | Marketing

HiPP's STI promotion brings Easter fun

HiPP's STI promotion brings Easter fun HiPP Früchte-Spaß (“Fun with fruits”) in squeeze pouches is ideal for those on the go, as a snack, or as a dessert. Without added sugar and made from up to 100% of organic fruit, the product is also fun as an more

13. April 2017 | Marketing

Trayforma: Good for food

Trayforma: Good for food British company Southern Cross Packaging recently tested the new Trayforma from BM4 by Stora Enso. “It is a stronger board that gives rigidity for the finished product, and provides nice print quality," more

12. April 2017 | Marketing

Design your own exclusive sliding boxes

Design your own exclusive sliding boxes The online packaging shop madika.de of premium printshop Egger (from Landsberg am Lech, Germany) has expanded its portfolio by roll-end sliding boxes. They can be used for different products and make for more

29. March 2017 | Marketing

Cosfibel packs Azzaro into a metal box

Cosfibel packs Azzaro into a metal box For Mother’s Day and Father’s Day, Azzaro has chosen to highlight four of its fragrances, and asked Cosfibel Premium to create a box entirely out of metal with a contemporary elegant appearance more

16. March 2017 | Products

German snack now comes in bio-based pouch

German fruit snack in bio-based pouch Together with machinery and packaging provider Gualapack, the German fruit snack brand erdbär launches its product line “Freche Freunde” (“Cheeky Friends”) in a bio-based premade pouch. According to the company, the new eco-friendly packaging demonstrates its commitment more

15. March 2017 | Events

Packaging Trends 4.0

Capri Sun Two days of ProFlex, the spring meeting of the German flexographic printing association in Stuttgart, Germany; and on Day 2, Verpackungs-Rundschau presented cool Packaging Trends 4.0 in front of more

08. March 2017 | Marketing | Exclusiv

#cheerstotolerance: Against the shift to the right

#cheerstotolerance: Against the shift to the right Those who want to capture a niche in the hotly contested cola beverage market need exciting ideas. Aydin Umutlu shows how political messages can be combined with tasty refreshments. And he does not give up, despite the potential shift to the right in Germany more

23. February 2017 | Products

New Clondalkin stand up pouch to extend shelf life

Minigustos in stand up pouch Clondalkin Flexible Packaging Grootegast has developed an innovative stand up pouch for the new premium snack brand Minigustos from Bayer. This label is said to be the world’s first premium brand for “tasty, crunchy, and attractive snack vegetables with a longer more

23. February 2017 | Products

Constantia: Labels for Coca-Cola's new brand

Royal Bliss In the beginning of February, Coca-Cola Spain launched Royal Bliss, a new 8-flavor line of premium mixers for the Horeca industry (Hotel/Restaurant/Catering). This is the beverage group’s first new local brand in Spain in 10 years and, according to the company, it is more

22. February 2017 | Products

Environmentally compatible packaging

Environmentally compatible packaging The organic industry is booming - this was also palpable for visitors of the two trade fairs BioFach and Vivaness in Nürnberg, Germany. Visitors were thronging through the eight halls of the fairs, and the exhibitors had their hands full. Striking: Manufacturers of organic more

23. January 2017 | Products

Cosfibel designs a Lancôme beauty in pure fuchsia

Lancôme Beauty Box This year, Cosfibel Premium had its PCD premiere. One of its showcase highlights was the Lancôme Beauty Box. It's a vanity case packed full of products, whether new launches or classic favorites, for the holiday season. For the third consecutive year, the packaging more

23. January 2017 | Products

Easysnap: 2 serums with 1 hand

Easysnap This year's PCD trade fair has shown the latest Galénic launch by Pierre Fabre who chose Arcade Beauty's Easysnap technology more

20. January 2017 | Products

Alliora Coffrets gives boxes a new kind of glitter

"Mon Paris" At this year's PCD, Alliora Coffrets showcased how it has multiplied the decoration techniques to make a Christmas box for the new Yves Saint Laurent fragrance glitter more

20. January 2017 | Products

Axilone dresses YSL in flakes

Red Pure Couture At the PCD Paris, Axilone demonstrated how its innovated in a techniqe of decoration particularly complex. Each year, Yves Saint Laurent celebrates Christmas by making certain products more

18. January 2017 | Marketing

Thyssenkrupp optimizes steel packaging

Solide und flexibel: Mit neu entwickelter Materialgüte ?Solidflex? unterstützt thyssenkrupp Packaging Steel die weitere Optimierung von Stahlverpackungen A small part that can do a lot is the rivet, e.g. on a can. It connects the tear-off ring to the lid. This metal part has to be soft and flexible in order to press the ring upward, yet at the same time hard and solid, so that the connection to the lid holds. These more

21. December 2016 | Events

Packaging Première has its premiere

Packaging Première In future, Packaging Première aims to be the selective exhibition dedicated to designers and manufacturers of luxury packaging, as well as to major international brands. The event will make its debut in more

19. December 2016 | Marketing

Color trends reflect a dark mood

Specialty chemicals company Clariant released ColorForward 2018. It's the 12th edition of the annual color forecasting guide for the plastics industry. According to the group, its international team more

15. December 2016 | Products

Organic baby food in PP

Lovemade babyfood packed in Superlock pots A new range of readymade organic baby foods started in major supermarkets in Sweden. It is packed in RPC Superfos’s injection moulded “Superlock” polypropylene pot. “Lovemade” is the brainchild of Silvia Wulff, a Danish entrepreneur and mother of two. “Our goal more

08. December 2016 | Marketing

And the Worldstar winners are ...

Sappi Guard Barrier Packaging Paper A record number of 195 winners were awarded a Worldstar during the judging session held in Vienna, Austria, last month. The Worldstar Awards is said to be the biggest and most important global packaging competition organized by WPO (World Packaging Organization). Ranked more

07. December 2016 | Marketing

Paris en Rose

Advent calendar for Lancôme Cosfibel Premium was entrusted with the conception of a festive calendar for French big brand Lancôme. It is an original creation with 24 boxes of different shapes and sizes destined to hold a separate product for each day of the Advent period more

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