11. July 2019 | Marketing

Luxe Pack's special edition towards sustainability

Eska Jeans
The awarded solid board is said to be 100% biodegradable, made from recycled paper and denim fibers
Source: Eska

The first event in France for environmentally friendly luxury packaging, Edition Speciale by Luxe Pack counted nearly 1,700 visitors, according to the organizers IDICE. “This 1st edition was a genuine success. Focused on ecological packaging innovations, the trade fair fulfilled its dual role as an informative platform for brands challenging themselves and a business forum for manufacturers,” says Nathalie Grosdidier, Delegate General Director of the event organizer.

Green Award for cardboard made with denim

Organized during Sustainable Development Week, this event reportedly brought together 64 exhibitors who presented their reduced environmental impact packaging. Many experts in eco-design and the circular economy (including Cooperative MU, Quantis, Upcylea, Citeo, CNE) spoke about the new direction that is eco-design and that will give another meaning to luxury goods. Pure players like Absolution, Garcon Wines, Seventyone Percent or big buyers like Guerlain, Remy Cointreau, Clarins, L'Occitane and Louis Vuitton, all agreed on the need to move away from competition towards cooperation.

During the exhibition, visitors were asked to vote for their favourite product. Dutch cardboard maker Eska received the Green Award by Infinity Global for its cardboard solution that is made with denim fibres.

edited by Christiane Lingrön

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