News: Marketing

10. September 2019 | Marketing

Coding the Rockstars

Rockstar Gears 5 Energy drink brand Rockstar’s ‘every can wins’ giveaway ties in with the anticipated release of Xbox game Gears 5, and is marked with a series of Collectors’ Edition cans. The special more

04. September 2019 | Marketing | Innovation

Wine labels that translate themselves

Self-translating wine labels Third Aurora, a tech startup from Australia, is to launch a technology that will enable shoppers to read wine labels written in any language. A prototype video is shown on the more

03. September 2019 | Marketing

Fountain with a total eco-design

Mugler Fontaine by Diam Mugler and Diam group are launching the fragrance Fountain with a total eco-design concept. In 1992, the first design of this fragrances was realized by the provider of retail and more

28. August 2019 | Marketing

German Packaging Award: The winners have been chosen

German Packaging Award 2019: Weingut Oberhofer 34 solutions managed to come out on top at the end of the showcase competition of the German Packaging Award. Under the patronage of the Federal Minister for Economics and Energy, an more

21. August 2019 | Marketing

Voting now open! The public decides the best young designer of 2019

The Pro Carton Young Designers Award is one of Europe’s leading annual young talent competitions for more

21. August 2019 | Recycling

A bicycle made from recycled capsules

Re:Cycle Nespresso has partnered with Swedish bike brand Vélosophy to produce a bicycle made from recycled aluminium coffee capsules. The limited edition of „Re:Cycle“ reportedly is more

21. August 2019 | Recycling

These fruits don't need plastics anymore

UT Tray Black Norwegian farm Austein Gård present their strawberries in a new cartonboard packaging made out of UT Tray Black. According to the company, this completely replaces the formerly used plastic more

14. August 2019 | Recycling

Trendy water beverages in carton bottles

Water beverages in carton bottles B-Better, a water start-up brand from Unilever’s Future Platform, is launching a range of water beverages in SIG’s combidome carton bottle. This bottle, the company says, is more

17. July 2019 | Events

Brand design, and the influence of the Bauhaus

Lustige Sieben When the architect Walter Gropius founded the "Bauhaus" in Weimar, Germany a hundred years ago, a many-faceted art school arose that has had a strong impact on esthetic perception to more

11. July 2019 | Marketing

Luxe Pack's special edition towards sustainability

Eska Jeans The first event in France for environmentally friendly luxury packaging, Edition Speciale by Luxe Pack counted nearly 1,700 visitors, according to the organizers IDICE. “This 1st edition more

28. June 2019 | Recycling

Leightweight packages for Mexican dairy

Media Crema in Air Aseptic Sweden-based company Ecolean has partnered with Alpura to add aseptic flexible packages to the Mexico-based dairy group's product line. Now, the cooking cream Media Crema is available in more

21. June 2019 | Marketing

Easy beauty in the city

My Blend - City Veil Dr Olivier Courtin has launched City Veil by My Blend in a compact from Texen Beauty Partners. With this product and its application method, the brand wanted to respond to the more

13. June 2019 | Recycling | Innovation

Spouted pouches made from one material

Mono-material spouted pouches Dow and Menshen, manufacturer of caps, closures and single-serve capsules, introduced the new transformative Reverse Spout Sealing Technology. This technology is said to enable the production of more

04. June 2019 | Recycling

New Olive Oil pouch launched

Pouch-up for olive oil Smurfit Kappa has recently launched a new stand-up pouch for olive oil. Part of its Pouch-Up portfolio, the new pouch is available as a 1.5L unit, and weighs 17 times less than its glass counterpart, more

08. May 2019 | Recycling

Video series about plastic packaging started

RPC Video On its website, RPC Group has put together a series of short videos that aim to give a response to some of the frequently asked questions on plastic packaging. With this series, the packaging more

30. April 2019 | Recycling

All it takes is ideas

Seed Phytonutrients When designing packaging, many different aspects must be taken into account. The carbon footprint is one of those factors on which packaging has a big impact. Need examples? Based on a more

29. April 2019 | Marketing

Clear PET bottles for Brazilian milk

Clear PET bottles for Brazilian milk In Brazil, leading dairy brand Letti has adopted transparent one-liter PET bottles for its Lettico A2 fermented milk products. These custom containers, made by global packaging company Amcor, more

24. April 2019 | Recycling

Two winners of Luxe Pack in green awards

Bio+ Vagheggi During Luxe Pack Shanghai this April, two winners of the Luxe Pack in green awards have been awarded. Favini and Nationalpak reportedly convinced the jury with their submissions with regard to more

24. April 2019 | Packaging materials & packs

Rhinestones for a tie

Mon Paris Parfum Floral Packaging and decoration company Seram has redefined the tie concept for Mon Paris Parfum Floral by Yves Saint Laurent. A black muslin ribbon with added rhinestones adorns the collar to which it more

11. April 2019 | Packaging materials & packs | Innovation

First pressed board tray concept for chilled foods

Pressed board trays AR Packaging, by its own account, is first on the market to present a gas tight pressed board tray packaging for chilled foods as a replacement of plastic trays. This solution is said more

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