News: Marketing

10. July 2017 | Products

Wooden caps for spirits

Wooden caps for spirits For premium beverages, Pujolasos, Spanish manufacturer of wooden caps for spirits, perfumery and cosmetics, carries out the symbiosis between wood and tradition, jointly with the innovation coming from more

06. July 2017 | Products

Apothecary style for promotions

Apothecary style for promotions London based packaging company and design agency Burgopak has realized a promotional packaging solution for the healthcare product Solgar. The packaging had to bundle two bottles in one pack and to draw consumer’s attention on retail shelves. In addition, the new more

04. July 2017 | Products

Exclusive tins for Nescafé

Exclusive tins for Nescafé For its Azera coffee brand, Nestlé has teamed up with Crown Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, on the launch of a series of limited-edition tins. The new tins have hit more

07. June 2017 | Marketing

A young and fun cap for Dior

Hydra Life skincare Dior wanted to rejuvenate its Hydra Life skincare line with a new packaging design in order to conquer younger clients. Dior designed the new cap and entrusted Texen, the Luxury and Beauty division of PSB Industries more

22. May 2017 | Marketing

„Only the brave“ saga continues

Only the brave - High Since the launch of this story, the Diesel brand’s fragrance for men is accompanied by the Pochet Group. After the superheros in vibrant metallic tones, and the tatoos making full use of pad printing, and more

22. May 2017 | Marketing

Note the art of seduction

Note Looking for a precious and sensual gesture for an application “goccia a goccia” (drop by drop) of their latest creations Donna and Trussardi My Name, the renown Italian brand Trussardi decided for more

15. May 2017 | Marketing

This shopping bag is convertible

Convertible Bag Procos, high-end packaging manufacturer for the luxury market with headquarters in Munich, Germany, has launched a convertible shopping bag. With this, seasonable articles are not an exception anymore, more

19. April 2017 | Marketing

HiPP's STI promotion brings Easter fun

HiPP's STI promotion brings Easter fun HiPP Früchte-Spaß (“Fun with fruits”) in squeeze pouches is ideal for those on the go, as a snack, or as a dessert. Without added sugar and made from up to 100% of organic fruit, the product is also fun as an more

13. April 2017 | Marketing

Trayforma: Good for food

Trayforma: Good for food British company Southern Cross Packaging recently tested the new Trayforma from BM4 by Stora Enso. “It is a stronger board that gives rigidity for the finished product, and provides nice print quality," more

12. April 2017 | Marketing

Design your own exclusive sliding boxes

Design your own exclusive sliding boxes The online packaging shop of premium printshop Egger (from Landsberg am Lech, Germany) has expanded its portfolio by roll-end sliding boxes. They can be used for different products and make for more

29. March 2017 | Marketing

Cosfibel packs Azzaro into a metal box

Cosfibel packs Azzaro into a metal box For Mother’s Day and Father’s Day, Azzaro has chosen to highlight four of its fragrances, and asked Cosfibel Premium to create a box entirely out of metal with a contemporary elegant appearance more

16. March 2017 | Products

German snack now comes in bio-based pouch

German fruit snack in bio-based pouch Together with machinery and packaging provider Gualapack, the German fruit snack brand erdbär launches its product line “Freche Freunde” (“Cheeky Friends”) in a bio-based premade pouch. According to the company, the new eco-friendly packaging demonstrates its commitment more

15. March 2017 | Events

Packaging Trends 4.0

Capri Sun Two days of ProFlex, the spring meeting of the German flexographic printing association in Stuttgart, Germany; and on Day 2, Verpackungs-Rundschau presented cool Packaging Trends 4.0 in front of more

08. March 2017 | Marketing | Exclusiv

#cheerstotolerance: Against the shift to the right

#cheerstotolerance: Against the shift to the right Those who want to capture a niche in the hotly contested cola beverage market need exciting ideas. Aydin Umutlu shows how political messages can be combined with tasty refreshments. And he does not give up, despite the potential shift to the right in Germany more

23. February 2017 | Products

New Clondalkin stand up pouch to extend shelf life

Minigustos in stand up pouch Clondalkin Flexible Packaging Grootegast has developed an innovative stand up pouch for the new premium snack brand Minigustos from Bayer. This label is said to be the world’s first premium brand for “tasty, crunchy, and attractive snack vegetables with a longer more

23. February 2017 | Products

Constantia: Labels for Coca-Cola's new brand

Royal Bliss In the beginning of February, Coca-Cola Spain launched Royal Bliss, a new 8-flavor line of premium mixers for the Horeca industry (Hotel/Restaurant/Catering). This is the beverage group’s first new local brand in Spain in 10 years and, according to the company, it is more

22. February 2017 | Products

Environmentally compatible packaging

Environmentally compatible packaging The organic industry is booming - this was also palpable for visitors of the two trade fairs BioFach and Vivaness in Nürnberg, Germany. Visitors were thronging through the eight halls of the fairs, and the exhibitors had their hands full. Striking: Manufacturers of organic more

23. January 2017 | Products

Cosfibel designs a Lancôme beauty in pure fuchsia

Lancôme Beauty Box This year, Cosfibel Premium had its PCD premiere. One of its showcase highlights was the Lancôme Beauty Box. It's a vanity case packed full of products, whether new launches or classic favorites, for the holiday season. For the third consecutive year, the packaging more

23. January 2017 | Products

Easysnap: 2 serums with 1 hand

Easysnap This year's PCD trade fair has shown the latest Galénic launch by Pierre Fabre who chose Arcade Beauty's Easysnap technology more

20. January 2017 | Products

Alliora Coffrets gives boxes a new kind of glitter

"Mon Paris" At this year's PCD, Alliora Coffrets showcased how it has multiplied the decoration techniques to make a Christmas box for the new Yves Saint Laurent fragrance glitter more

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