News: Marketing

20. January 2017 | Products

Axilone dresses YSL in flakes

Red Pure Couture At the PCD Paris, Axilone demonstrated how its innovated in a techniqe of decoration particularly complex. Each year, Yves Saint Laurent celebrates Christmas by making certain products more

18. January 2017 | Marketing

Thyssenkrupp optimizes steel packaging

Solidflex A small part that can do a lot is the rivet, e.g. on a can. It connects the tear-off ring to the lid. This metal part has to be soft and flexible in order to press the ring upward, yet at the same time hard and solid, so that the connection to the lid holds. These more

21. December 2016 | Events

Packaging Première has its premiere

Packaging Première In future, Packaging Première aims to be the selective exhibition dedicated to designers and manufacturers of luxury packaging, as well as to major international brands. The event will make its debut in more

19. December 2016 | Marketing

Color trends reflect a dark mood

Specialty chemicals company Clariant released ColorForward 2018. It's the 12th edition of the annual color forecasting guide for the plastics industry. According to the group, its international team more

15. December 2016 | Products

Organic baby food in PP

Lovemade babyfood packed in Superlock pots A new range of readymade organic baby foods started in major supermarkets in Sweden. It is packed in RPC Superfos’s injection moulded “Superlock” polypropylene pot. “Lovemade” is the brainchild of Silvia Wulff, a Danish entrepreneur and mother of two. “Our goal more

08. December 2016 | Marketing

And the Worldstar winners are ...

Sappi Guard Barrier Packaging Paper A record number of 195 winners were awarded a Worldstar during the judging session held in Vienna, Austria, last month. The Worldstar Awards is said to be the biggest and most important global packaging competition organized by WPO (World Packaging Organization). Ranked more

07. December 2016 | Marketing

Paris en Rose

Advent calendar for Lancôme Cosfibel Premium was entrusted with the conception of a festive calendar for French big brand Lancôme. It is an original creation with 24 boxes of different shapes and sizes destined to hold a separate product for each day of the Advent period more

16. November 2016 | Products

New aseptic carton packs fruity juices

Pure-Pak Sense Aseptic carton With the Pure-Pak Sense Aseptic carton, Elopak has launched a new package for aseptic products. According to the Norwegian manufacturer, Eckes-Granini Finland is the first juice company in Europe to introduce the new carton, with the more

16. November 2016 | Products

PackTheFuture Award expanded to include "Save Food"

PackTheFuture Award 2017 Building on the success of the first two competitions, Elipso, the French association for plastic packaging and flexible packaging and its German counterpart, IK Industrievereinigung Kunststoffverpackungen e.V., have announced the third PackTheFuture Award. As a first, in 2017 more

16. September 2016 | Marketing

Pakistani like it convenient

Ecolean Air Aseptic in 125 ml Pakistani dairy producer Fauji Foods is the first to introduce its tea creamer in the brand new Ecolean Air Aseptic 125ml package. The two companies reportedly signed one of the most comprehensive deals in the industry during 2015. The corporation is now more

20. July 2016 | Products | Innovation

A can and coffee pods: all „revolutionary“

The clear can is an alternative to metal solutions US company Milacron has confirmed the sale of its first Klear Can production system to a large brand owner focusing on tropical fruits. The customer plans for the system to be in-market, on retail shelves and available for consumer purchase no later than more

18. July 2016 | Products

"Premium-PET" for Evian: Well – and good?

"Premium-PET" for Evian There's much to do lately for Danone's Evian brand. Its premium bottle introduced in April has a modern, sleek design, free of grooves, and instead, an impressive mountain panorama. And yet, the German consumer organization more

12. July 2016 | Products

Sleep well, little flower

The "sleeping" flowers stay fresh. Perfotec was awarded the US innovation award for best new packing/Processing Equipment. The Netherlands-based technology company specializes in solutions for extending freshness of fruits and vegetables. Their system received the award more

05. July 2016 | Products | Innovation

The new way round

The new way round The packaging technique „Arcwise“ from SCA just has been launched this year, but it already has delivered first successes. The beverage tray „Vasarinken“, which has been jointly developed with the Swedish brewery Vasa, was awarded the more

23. May 2016 | Marketing

Animated packaging

Animated packaging: strategic partnership between SIG Combibloc and Zappar Welcome to a new world! Augmented reality (AR) opens up a new dimension of on-pack marketing. Partnering with Zappar, one of the world’s leading developers and providers of AR, German packaging producer SIG Combibloc is turning carton packs into more

18. May 2016 | Products

Pouch-Up goes for fruit juice

Pouch-Up goes for fruit juice Smurfit Kappa Bag-in-Box has expanded its Pouch-Up range thanks to the use of new filling technologies. In collaboration with juice company Pressade the company offers an aseptic 100% more

17. May 2016 | drupa |

On the way with the climate-neutral "Bag Packer"

The "bag packer" give-away at the drupa Rlc packaging group (Hannover, Germany) has partnered with brandpack, Manroland Sheetfed, Climate Partner, Stora Enso and others to develop a special climate-neutral paperboard tote bag for drupa 2016. According to the packaging company, this giveaway more

12. May 2016 | Marketing

Iceberg's water with wooden cap

Iceberg's water with wooden cap A new brand appearance is entering the luxury market. It is for Svalvardi, a glass bottled water for refined palates whose elegant cap has been developed by more

06. April 2016 | Products

Premium for chocolate

Premium for chocolate rlc packaging group has recently begun producing eight new chocolate boxes with elaborate finishing for the Swiss chocolate brand Cailler by Nestlé. The boxes are designed with up to 14 more

23. March 2016 | Events

Brand management, printing, and packaging

Brand management, printing, and packaging "Verpackung in der digitalen Welt" – packaging in the digital world – was the motto of the DFTA ProFlex conference at Stuttgart Media University (HdM), for which more than 400 people from the industry had gathered more

to top print RSS-Feed