News: Marketing

23. March 2016 | Marketing

The new brand awards winners

The new brand awards winners 1,000 guests from management, marketing, the media and agencies gathered at a rocking gala last week. For – like every March – the German publication absatzwirtschaft and the German marketing association Deutscher Marketingverband handed out its marketing awards at Germany's more

02. March 2016 | Products

The new one is svelter

The new one is svelter When it comes to their Bocksbeutel, Franconians are particular – and rightly so. This bottle shape is a registered trademark and may only be used for quality wines from the German region of Franconia, mainly located in the north of Bavaria more

24. February 2016 | Marketing

… it's a nice hairdo!

? it's a nice hairdo! Optima reference for Siemens Oops?!? A TV commercial of Siemens at prime time? With a blue-green-haired lady smiling at me? Is there something wrong with the colour contrast of my television? The explanation follows with the next scene: It shows a filling system – precisely the Moduline of Optima more

17. February 2016 | Economy

Packaging: 10 Top Trends of 2016

Packaging: 10 Top Trends of 2016 This also has far-reaching consequences for packaging, which is playing an even greater role as it moves towards becoming the central element of the buying more

17. February 2016 | Products

Sweet Planet

Sweet Planet: Babel (Rebeka Pakozdi) In this year's "Sweet Planet" special event, students from KISD (Köln International School of Design) at Cologne Technical University focused on the high level of globalization at ISM, the sweets & snacks fair in Cologne, Germany. This was already the 11th cooperative more

17. February 2016 | Products

Glenmorangie packaging is "outstanding"

Glenmorangie packaging is "outstanding"? The Karl Knauer KG (Biberach/Baden, Germany) yet again won an award for the multi-sensory packaging of the fine whiskey Glenmorangie. The jury of the Promotional Gift Award reportedly was delighted with the impressively different look and feel of the packaging more

11. February 2016 | Marketing

Origamoo!

Origamoo! This is what a cow origami sculpture is called: Origamoo. And this is the name of the latest campaign for Cow chocolate, a brand of the Isreali food company Strauss Group who implemented this together with Hewlett Packard (HP). According to the group, the idea was to connect more

16. December 2015 | Marketing | Innovation

Packaging print to go

Start-up-Unternehmen bietet persönlich gestaltete Müsliverpackungen For eight years, the Passau-based German start-up mymuesli has been building a reputation for customized, healthy, and organic cereal and fruit-based products. With multiple awards to its name, the company has revolutionized the muesli market and currently offers more than 566 more

18. November 2015 | Marketing

Talking PET bottles

Talking PET bottles Last week in Nürnberg/Germany, and the CEO it so excited that he takes over by showing the "film" himself. Dr.-Ing. Matthias Niemeyer, boss at KHS GmbH, Dortmund/Germany, pulls out his mobile phone there and then, and points it at the bottles of Belgian Dagschotel beer more

10. November 2015 | Products | Innovation

Self-heating soup pouch

Self-heating soup pouch Scaldopack has developed packaging that can heat itself upon demand. This reaction can be used both for warming and cooling beverages and liquid food. Pressing on a dot marked on the pouch will trigger an exothermal reaction inside the packaging that can heat a liquid more

13. October 2015 | Events

Internet: Praise for Corrugated

Sasche Lobo will be there "The corrugated cardboard industry is celebrating the existence of the Internet - I find that unusual, " is how Germany's best-known Internet expert, Sascha Lobo, began his presentation at the Corrugated Cardboard Forum. "Other industries regard the Internet as a threat more

09. September 2015 | Marketing

Virtual brewery

Virtuelle Brauerei prämiiert "Public Brewing" is the name of an interactive media façade on the building of the local brewery Uerige (well-known to interpack visitors) in Düsseldorf/Germany. For a month, this installation allowed visitors to control their own brewing process via a control panel more

26. August 2015 | Marketing

That's all natural

That's all natural Kate Humble, a well-known British TV broadcaster and writer, has recently launched a new range of personal care products inspired by her affinity for of nature and countryside topics. In keeping with this philosophy, M&H Plastics, part of the RPC more

19. August 2015 | Marketing

German craft beers in cans

Deutsche Craft-Biere in Dosen Those who believe that beverage cans as mass containers are only a good fit for manufacturers with giant batches, are wrong. The best proof is Fritz Wülfing, a beer sommelier with a diploma and a craft beer brewer who more

05. August 2015 | Marketing | Exclusiv

Extravagant packaging for Ramadan

Extravagant packaging for Ramadan It had to look like gift packaging at first sight, while also looking good at the PoS. What resulted is an unusually shaped and yet sturdy packaging for Swiss chocolate manufacturer Kägi, realized by A&R Packaging under the leadership of Group Innovation Manager Sebastian Eckert more

30. July 2015 | Marketing

200 ideas for better packaging

One of 200 ideas for better packaging. When Iggesund Paperboard challenged the world's designers to create better and more sustainable consumer packaging the result was almost 200 design proposals. The company has now selected three of these to more

17. June 2015 | Products

Blue Click award for display design

Blue Click-Award für Displaydesign The first Blue Click award for innovative and sustainable PoS displays has just been handed out in Cologne/Germany. The subjects of the awards were display ideas for the new generation of the Chep quarter pallet. It is equipped with the patented more

09. June 2015 | Marketing

World premiere: PET made from 100% plants

PET, die Zweite - 100 % pflanzlich Coca-Cola now unveiled the world's first PET plastic bottle made entirely from plant materials at the World Expo in Milan/Italy. According to the beverage company, the so-called "Plant-Bottle" packaging uses more

02. June 2015 | Products | Innovation

"Revolutionary"

Bobst has realized the first beta site installation of its digital printing press for corrugated board. According to the manufacturer, this system is designed to deliver more

25. March 2015 | Marketing | Innovation

Great art with "atelier"

Sappi stellt Atelier vor Last Thursday, Sappi Specialty Papers presented a new concept for folding boxboards (FBB) in Maastricht/Netherlands, thus continuing to broaden the product portfolio of coated primary fiber boxboard grades for the packaging market. "We have integrated not only the more

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