News: Marketing

18. March 2015 | Products | Innovation

Shaped in aluminium: 10 decades of advertising

Coca-Cola: 100 Jahre Markengeschichte in Alu. One of the most important anniversaries this year must be the 100th anniversary of the iconic Coca-Cola contour bottle. To celebrate this, the company lunches a special limited edition 25cl aluminium bottle more

11. March 2015 | Letters to the Editor | Exklusiv

Letter to the Editor: "Plastic bags"

Leserbrief: "Plastiktüten" A reader from distant Oregon/USA responded to our 4 March Newsletter VR direct with the "Plastic bag topic" more

04. March 2015 | Events

ICE/CEE: Converting and corrugated in Munich

Converting and corrugated in Munich From 10-12 March, ICE Europe and CCE International will bring together the international converting community as well as the corrugated and folding carton industry in more

04. March 2015 | Events

Anniversary: 10th dvi Packaging Conference

The German Packaging Institute (dvi) is inviting leaders and decision-makers to participate in the 10th German Packaging Conference to be held on 19 and 20 March 2015 at the Humboldt-Carré in Berlin/Germany. This year's conference more

10. February 2015 | Products

More specialty cans in Poland

More specialty cans in Poland Crown Bevcan Europe & Middle East has announced it is investing in a new manufacturing line at its Goleniow/Poland plant to produce 200 diameter more

04. February 2015 | Products

Mercian Labels: World's first Xeikon Cheetah

Xeikon, developer of digital color printing technology, reported the first installation of its Cheetah digital label press, just months after the dedicated label printing solution was announced. UK-based Mercian Labels is said to be the world's first pilot site of the system more

16. January 2015 | Marketing

Unrecognized marketing potential

Marketing im Regal According to a new analysis of Smurfit Kappa, opportunities are being missed by brands fighting for shopper attention and market share in Europe's supermarkets: Through Shelf-Ready Packaging, there is said to be approximately 125 square metres for brands to market to shoppers more

17. November 2014 | Products

German packaging award celebrates 29 winners

Deutscher Verpackungspreis: Die Sieger stehen fest! In a festive ceremony last week in Nürnberg/Germany, the German Packaging Institute awarded the most innovative developments in packaging. Among the winners were more

23. October 2014 | Products

The nominees are …

The nominees are ? Under the patronage of the Federal Minister for Economic Affairs and Energy, the jury of the German Packaging Award has nominated 61 outstanding innovations from home and abroad for the German Packaging Award 2014. They were selected out of more

15. October 2014 | Economy

MPS Melle 10 years old

The folding box plant of Multi Packaging Solutions in Melle/Germany is celebrating its 10th anniversary. When it started production in 2004, it was one of Europe's most more

15. October 2014 | Products

Absolut Pop Art

Absolut Pop-Art With its new Limited Edition, Absolut Vodka is celebrating the brand's iconic collaboration with the illustrious Andy Warhol. In 1986 Warhol became the first in a long line of celebrated artists to collaborate with Absolut, when he created more

11. October 2014 | Products

"Absolut Originality"

Absolut Originality Innovation is easy to talk about but more difficult to deliver. At the inaugural Luxury Packaging Awards in London last week packaging group Ardagh won over a panel of international judges to win more

01. October 2014 | Economy

Analog & digital: Südpack's 50th anniversary

Zwischen analog und digital - 50 Jahre Südpack When Alfred Remmele founded his company 1964 in Ochsenhausen/Germany in 1964, he had to use analog means to fill the gap between his knowledge about food and the packaging services in existence at that time. And he and his family have done this in admirable fashion more

17. September 2014 | Products

A valuable carton brand

Stora Enso: Wertvolle Kartonmarke In the eyes of European brand owners, Tambrite is the most valuable cartonboard brand. Also included in the top ten are Stora Enso's Ensocoat and Performa products. This was the result of the 2014 Brand Equity more

04. September 2014 | Economy

Heineken packaging businesses in Mexico now with Crown

Heineken packaging businesses in Mexico now with Crown Global provider in consumer packaging Crown Holdings has announced that it has entered into a definitive agreement to acquire Empaque, Mexican manufacturer of aluminum cans and ends, bottle caps and glass bottles for the beverage industry. It will be transferred from more

03. September 2014 | Marketing

Discovered for you: Puma - back into the box

Für Sie entdeckt: Puma: Zurück in den Karton According to various reports in daily and business media over the weekend, the sporting goods brand Puma will return to using shoeboxes for its products. The company says more

04. July 2014 | Products

Some more collectibles for World Cup fans

The Finals of the FIFA World Cup are accompanied by a special edition of Coca-Cola 25 cl aluminium bottles. The renowned brand, which is one of FIFA's longest-standing corporate more

20. June 2014 | Products

World cup trophy made of aluminium

World cup trophy made of aluminium Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, has produced a limited edition of gold aluminium-bottles featuring the iconic world cup trophy as part of its "Rise As One" campaign for this years' tournament. The bottle will be more

16. June 2014 | Marketing

World cup champagne with special effects

World cup champagne with special effects The Taittinger champagne house is supplying the official champagne for this year's soccer world cup, is to be said. For this a limited edition of their Brut Réserve NV is presented in a gift carton of more

10. June 2014 | Marketing

Welcome in Argentina

Welcome in Argentina The installation is completed: Argentinian Farmografica has started producing with an Eco-Eagle Cold Foil system. It was installed in more

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