29. April 2019 | Marketing

Clear PET bottles for Brazilian milk

Clear PET bottles for Brazilian milk
The transparent package is to showcase the quality of the milk
Source: Amcor

In Brazil, dairy brand Letti has adopted transparent one-liter PET bottles for its Lettico A2 fermented milk products. These custom containers, made by global packaging company Amcor, replace the traditional white, opaque high-density polyethylene (HDPE) bottles that have dominated the market.

Research by Amcor reportedly reveals consumers from Latin America are increasingly attracted to transparent dairy packaging that connotes freshness and premium quality. In response, dairy companies are increasingly using clear polyethylene terephthalate (PET) bottles that provide durability and let consumers see dairy products before they purchase them.

Screw cap substitutes foil seal

“We have worked with Letti to develop a transparent package with high impact to showcase the quality of the milk,” said Daniel Figueiredo, commercial director for the packaging group's Latin America dairy segment. Results from the consumer focus group in Brazil repotredly also uncovered consumer preference for a simple, new bottle cap system. For the Lettico A2 fermented milk bottle, the foil seal barrier (typically found on HDPE bottles) was eliminated. Instead of this, a screw cap was added to communicate inviolability.

Further brands might follow

According to the manufacturer, the one-liter PET bottle also features an optimized base for improved bottle structure. Thicker wall sections are said to avoid deformation, to maximize drop resistance, and to permit the use of heat-shrink labels without the need for horizontal ribs in the bottle design. To protect the contents, the container includes a 38-mm finish and an ultraviolet (UV) blocker.

In Latin America, Amcor reportedly is working with other dairy companies to convert a range of products into clear PET packaging.

edited by Christiane Lingrön

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