New zero-waste shopping platform Loop
Sustainability and e-commerce will be turned into a single innovative solution. During spring of 2019, TerraCycle, a company for recycling complex packaging based in the USA, will team up with a number of leading brands and launch the zero-waste shopping platform Loop. The objective of the initiative is to eliminate disposable packaging and to provide consumers with a convenient, environmentally friendly solution based on durable, refillable product packaging and a closed-loop supply chain.
Once in operation, Loop will pick up used products at consumers’ homes, clean them and then refill, reuse or recycle them. In the pilot phase, the German based Beiersdorf will add a product from the Nivea Men range to the assortment. The pilot project is designed to determine whether this innovative idea can become a long-term solution for consumers. “We are really happy to be a part of this innovative idea from the very start. We think it has tremendous potential and will help to establish reusable product packaging alongside traditional packaging for our products”, sais Michael Becker, Head of Packaging.
The pilot phase of Loop will be launched in the Paris metropolitan area and the Northeastern United States, including New York City. In each city, consumers interested in taking part in the project can apply on the new online shopping platform. Tom Szaky, CEO of TerraCycle, says “Loop basically boils down to reinventing the milk man from the 1950s, when products were delivered to consumers’ doorsteps in reusable packaging. Once the products have been used, the packaging will be picked up and refilled. Loop represents the future of consumption – a future in which waste will be replaced by refillable product packaging.”