04. June 2019 | Recycling

New Olive Oil pouch launched

Pouch-up for olive oil
The pouch is said to be light, space-saving and to reduce the use of plastic
Source: Smurfit Kappa

Smurfit Kappa has recently launched a new stand-up pouch for olive oil. Part of its Pouch-Up portfolio, the new pouch is available as a 1.5L unit, and weighs 17 times less than its glass counterpart, according to the manufacturer. This weight reduction, along with the pouch’s space-saving format, is not only said to be more cost-efficient for the customer, but reportedly also leads to a significant reduction in the use of plastic and in CO2 emissions during transport.

Free space for eye-catching design

According to the company, the pouch also works well with both automatic and semi-automatic filling machines. The design of the pouch reportedly allows for custom labels to be added within the free space to provide an eye-catching design for the product. The free-standing flexible packaging is said to have been increasingly popular amongst consumers due to its ease of use and longer shelf-life.

edited by Christiane Lingrön

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