24. May 2019 | Economy

Dutch enters Personal Care market

Vetipack Personal Care
The new business unit is said to mainly package complex seasonal and promotional packs
Source: Vetipak

The Dutch packaging company Vetipak is now also active in Personal Care. The manufacturer, by its own account, has invested more than 2 million euros in a fully filtered and climate-controlled facility and new, high-quality technologies, including fully automated production lines and robotics in order to enter this new market. One of the new subsidiary’s first clients reportedly is the home & body brand Rituals.

Mainly seasonal and promotional packs

The new business unit is said to mainly package complex seasonal and promotional packs. It also develops solutions for deluxe gift packages, including rigid boxes. According to the company, this process combines state-of-the-art technology from firms such as Emmeci with hands-on packaging. The facility is said to have also been fully tailored to the demands of the new market, with carefully regulated temperature, air quality, and storage of materials including potentially hazardous materials.

100 employees

The company’s activities in the Personal Care market have been assigned to one of the existing locations in Oss, The Netherlands, which began operations last year with 60 employees. Since then, the company reportedly has made preparations to scale up to two shifts with almost 100 staff, and that number is expected to continue to increase in the future. The activities that once took place in this location – largely involving manual labour – have been transferred to three other locations in Oss, Veghel and Zeewolde, all in The Netherlands.

The company is now active in five markets including Food, Confectionary, Petfood, Consumer Electronics, and the new addition Personal Care.

edited by Christiane Lingrön

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