A new look for IFFA
IFFA 2019 will have a new look. Messe Frankfurt, by its own account, has made large investments in the Exhibition Centre and its infrastructure. Exhibitors and visitors of the trade show for the meat industry reportedly can look forward to a new exhibition hall, improved orientation, shorter walking distances and ultra-modern services.
A circular tour linking the halls
This year, the trade fair reportedly moves completely to the western section of Frankfurt Fair and Exhibition Centre with an optimum setting for both exhibitors and visitors. The result is a circular tour linking Halls 8, 9, 11 and the new hall 12. The Via Mobile, the covered and glazed transport system with moving walkways and escalators, is said to make it possible to move around the fair quickly, easily and independently of the weather.
IFFA Director Johannes Schmid-Wiedersheim: “Since the last IFFA, we have been able to introduce numerous innovations. Many exhibitors have taken advantage of the move to increase the size of their exhibition stands and their presentations. And, last but not least, we have restructured the various segments and brought together a number of related product groups.”
New hall with two levels
As in the past, the overall structure is oriented towards the various stages of processing. The new Hall 12 has 33,600 square metres of exhibition space on two levels, as well as four catering areas and parking for 800 cars.
Free internet usage at the Exhibition Centre reportedly is now easier and more user friendly following the introduction of high-performance WLAN in 2018, which is said to permit up to 30,000 devices to be connected to the internet simultaneously during the fair.