05. March 2019 | Packaging materials & packs

Digital connection for wines and spirits

Connected Bottle: starting point for customer interaction, counterfeit protection and collection of market data
Connected Bottle: starting point for customer interaction, counterfeit protection and collection of market data
Source: tesa SE

The new product from spanish international cap manufacturer Ramondin and tesa scribos, an expert in product digitalisation, is a bottle cap that connects wine and spirit bottles digitally. In keeping with the vogue term "Connected Bottle", bottle caps become a secure starting point for customer interaction, counterfeit protection and collection of market data. The digitally features integrated in the bottle cap are using product markings for entirely new added benefits. For example, a wine bottle will tell the manufacturer where it is at what time, and tells the customer which vineyard the grapes of the wine come from.

Codes for tracing

The bottle caps are equipped with a QR code (or other data matrix code), which is protected against copy attempts by a built in security feature, using a self developed laser inscription technology. As a result, both the existing production processes and the label design are unaffected. The shiny material of the marking reflects the high quality of the product. Thus the markings are connected to digital tools from tesa scribos. These tools include a module for online authentication, a marketing module with lucky draws, and a market-data module, which gathers information on markets and customer behaviour.

edited by Thobias Quaß

to top print RSS-Feed