08. March 2019 | Marketing

Healthy snack in metal

Smoothies in a metal bowl
The fruit smoothies in a bowl are available in the Scandinavian region and come in three flavours
Source: Crown

Scandinavian smoothie brand Froosh has chosen metal packaging to house its growing family of fruit smoothies. Responding to consumers’ demand for fresh, nutritious snack items readily available to them, the snack made of fresh fruit is packaged in sleek, bowl-shaped food cans from Crown. The single-serve container includes a separate compartment full of crisp granola and a spoon for better convenience.

Tapping into several trends

According to the brand, this fruit smoothies tap into current consumer trends including healthy eating, sustainability and greater convenience on-the-go. Its ingredients are said to be sourced largely from developing countries, where local fruit farms often generates better education and health for the people who live in those regions.

Infinitely recyclable

The metal bowl was selected for many reasons, but the fact that the format is 100% and infinitely recyclable and lightweight were key influencers, according to Froosh. The bowl reportedly also extends product shelf life due to its ability to provide a hermetic barrier between light and oxygen and the product within. Finally, the container is a new format in the market for smoothie products, particularly in terms of convenience and ease of use.

edited by Christiane Lingrön

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