17. July 2019 | Events

Brand design, and the influence of the Bauhaus

Lustige Sieben
“Lustige Sieben”, embossed flip-top box for 25 cigarettes from Haus Bergmann Zigarettenfabrik, Dresden, Germany. Designed by Wilhelm Poetter around 1924
Source: The Boecher Brand & Package Design Collection

When the architect Walter Gropius founded the "Bauhaus" in Weimar, Germany a hundred years ago, a many-faceted art school arose that has had a strong impact on esthetic perception to this very day. Have brand and packaging design also been influenced by the Bauhaus? Have there been consumer goods such as cigarettes, coffee or tea that attested to their users' connection with the Bauhaus? This is the question raised, for the first time, by an exhibition currently on display at the German Packaging Museum in Heidelberg.

Art Moderne in everyday life

On display are not only well-known classical pieces (such as El Lissitzky's designs for "Pelikan" inks, or the legendary "Bauhaus chess set"), but also some surprising finds. Center stage belongs to the "New Typography" promoted by László Moholy-Nagy, which revolutionized the form and style of brand image labeling. "Less is more": based on this surprising logic, soon a variety of brand-name products were successfully presented, from "Chanel No. 5" to "WMF" and "Braun", to today's "iPhone".

bauhaus popular.
From Bauhaus to department stores: The New Typography and its influence on brand design.
Deutsches Verpackungs-Museum
Hauptstraße 22 (in the backyard) in 69117 Heidelberg, Germany

edited by Thobias Quaß

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