Second life for ice cream packs
Food packaging that is getting a second life after it has been used. This is the core idea oft he circular economy. Bracia Koral, a Polish ice-cream producer, started to design a new packaging solution with this in mind. The chosen PET jars, which are provided by RPC PET Power from the Netherlands, can be used for other purposes after consumption.
“We don’t want our empty packs to go immediately in the waste bin but instead offer a useful second life as a household, workshop or toy container. We have also launched a competition to highlight this potential”, says Piotr Gasiorowski, Koral's Sales and Marketing Manager. PET was chosen because of its advantages as a lightweight, durable and protective material.