21. June 2019 | Marketing

Easy beauty in the city

My Blend - City Veil
Unlike most airless systems, this one has an inverted piston that descends in order to deliver the cream
Source: Texen

Dr Olivier Courtin has launched City Veil by My Blend in a compact from Texen Beauty Partners. With this product and its application method, the brand wanted to respond to the expectations of the urban consumer, both through the formula – by moisturizing her skin and protecting it from the effects of pollution and the sun – and the product’s practicality. So, a compact that easily slips into the handbag and that can be used at any moment was needed.

Benefits from a patented airless system

City Veil by My Blend uses a matte white case decorated with 360° contoured silver hot stamping. Inside the compact, also tinted in white color, a silicone sponge is presented on a removable tray. The compact reportedly benefits from a patented airless system. This is based on an inverted piston that descends in order to deliver the cream, unlike most airless systems. Beyond offering protection of the product, this is said to also improve restitution rates. Another advantage of the compact is its silicone sponge, which reportedly is more hygienic than a sponge vesion. It can be easily cleaned every day with soap and water.

edited by Christiane Lingrön

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