01. April 2019 | Recycling

Yes to beverage cans made from steel

The #lovesteel campaign focuses on the steel beverage can
Source: Worldsteel

The World Steel Association (worldsteel) aims to draw the attention of consumers, packaging and beverage manufacturers to steel as a packaging material for beverage cans. Thus, the association launched the global #lovesteel campaign in fall 2018.

Cans made from aluminium and steel

“Many consumers are unaware that beverage cans can be made from packaging steel and aluminum, because there is hardly any difference between them in terms of appearance,” says Carmen Tschage, responsible for communication and market development at Thyssenkrupp Rasselstein, Germany’s only tinplate manufacturer. “The #lovesteel campaign is a highly valuable educational campaign for the steel beverage can, which we are happy to support.”

According to the manufacturer, beverage cans made from packaging steel consist of a permanent material that can be recycled virtually infinitely without any loss of quality. Each recycled can reduces the use of primary resources, reduces CO2 emissions and saves energy.

Thinner than a human hair

Due to their magnetic properties, steel beverage cans are the easiest to separate from other materials at the sorting plant. Furthermore, steel scrap is always needed for the production of new steel. The recycling of one ton of steel scrap is said to save over two tons of raw materials and approximately 1.5 tons of CO2 emissions.

According to worldsteel, the weight of the two-piece standard beverage can with a capacity of 0.33 liters is just 21.5 grams; they are 30% thinner than in the 1980s; and with a body thickness of 65 µm, they reportedly are thinner than a human hair.

edited by Christiane Lingrön

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